From $50 to $100,000 and more… every person and every company has a different budget when it comes to funding their pay per click advertising campaign.
As is the story with pay per click advertising, clicks come at all kinds of different prices. Some are merely a few cents, while other more popular ones could be hundreds of dollars for each and every click you get.
As such, it is a good idea to think about your budget in terms of how many clicks you aim to get, how many clicks would have a good chance to mean conversion. For example, let’s start with that $100 budget. If you bid on a keyword that is just fifty cents a click, you will be able to get two hundred clicks from that before your money runs out. Bid on a keyword worth $10 however, and you won’t need a calculator to know that you’ll get just ten clicks for your trouble.
Obviously the bigger the budget the further it will go when it comes to pay per click advertising. That’s why you’ll see the huge credit card companies turning up continually at the top of the paid results. The more popular a keyword, the more expensive it is and the greater the investment it demands.The best tactic is often to try and position yourself as high as you can, while still trying to keep the cost per click as low as possible. Sounds obvious, doesn’t it? Well it is in a way, but pay per click advertising is a highly skilled art that takes time to learn properly. The idea is that you want to focus on popular keywords if you can. There’s no point bidding on a keyword that costs a cent if no one ever looks it up.
Ideally you want to focus on a popular keyword that gets a reasonable search volume each month. But it needs to be something that isn’t bid on to excess. A good starting point is to figure out how many clicks you would ideally like to get from your budget, and then find an optimum keyword or phrase that is relevant to the purpose of your ad.
Pay per click advertising can be one of the best ways to bring new blood to your website. But making sure you get the right balance between cost and keywords is important if you are going to make the most of it.
Selasa, 12 Mei 2009
Affiliate Programmes - The Perfect Place To Get Started
When you are just starting out on the internet you most likely will not have any product to sell. However, this is not a problem and should not deter you from getting involved. The wonderful thing is that you can get started right away by promoting affiliate programmes. These are products that other people have already taken the time to create that you can promote. When you send someone to the affiliates site and they decide to buy you will be awarded a generous commission that can be as much as 80% of the total sale price. They are absolutely perfect if you are working on your own product and need to make some cash in the meantime.
Most people would not know where to find an affiliate product to promote but they are actually very easy to find. The main places to find them are Clickbank and Commission Junction. However, on many websites which are selling a product there is usually an option to sign up as an affiliate. The link to sign up may be discreetly placed at the bottom of the page ,however, once you are aware of the whole affiliate network operating out there on the web you will start to see them at loads of the sites you visit.
Another thing which is especially good about promoting affiliate products is that someone else has gone to the trouble of creating them and someone else has gone to the trouble of optimizing the site so that it will convert as many visitors to customers as possible. Therefore it takes a great deal of the hassle away from you and allows you to direct your focus onto the sole objective of getting as many people to go to that site as possible through the various methods available. Some sites that run affiliate programmes are extremely generous by providing you with online training materials to help you drive more visitors to their site. Also many of them will provide promotional banners and links which have been proven to work which will make your affiliate experience even easier.
There are a couple of things to be aware of when starting out on your journey of promoting affiliate products. One of these is to make sure that whatever product it is that you are promoting offers a decent percentage of the total sale as commission. There is no point in driving lots of traffic to a site that is only going to give you a ten percent commission. This will leave you dissatisfied and certainly will not make a big improvement in your bank balance. Try to aim for something that offers at least fifty percent commission. Another thing to watch out for is how much has to be earned before payment is released. If you sign up for a programme that only sends out your commission once you earn a thousand dollars it can become rather frustrating. Therefore it is definitely best to go for once that will guarantee to send out your payment upon you reaching approximately one hundred dollars. Play your cards right and it will not take too long before you receive that first cheque.
Most people would not know where to find an affiliate product to promote but they are actually very easy to find. The main places to find them are Clickbank and Commission Junction. However, on many websites which are selling a product there is usually an option to sign up as an affiliate. The link to sign up may be discreetly placed at the bottom of the page ,however, once you are aware of the whole affiliate network operating out there on the web you will start to see them at loads of the sites you visit.
Another thing which is especially good about promoting affiliate products is that someone else has gone to the trouble of creating them and someone else has gone to the trouble of optimizing the site so that it will convert as many visitors to customers as possible. Therefore it takes a great deal of the hassle away from you and allows you to direct your focus onto the sole objective of getting as many people to go to that site as possible through the various methods available. Some sites that run affiliate programmes are extremely generous by providing you with online training materials to help you drive more visitors to their site. Also many of them will provide promotional banners and links which have been proven to work which will make your affiliate experience even easier.
There are a couple of things to be aware of when starting out on your journey of promoting affiliate products. One of these is to make sure that whatever product it is that you are promoting offers a decent percentage of the total sale as commission. There is no point in driving lots of traffic to a site that is only going to give you a ten percent commission. This will leave you dissatisfied and certainly will not make a big improvement in your bank balance. Try to aim for something that offers at least fifty percent commission. Another thing to watch out for is how much has to be earned before payment is released. If you sign up for a programme that only sends out your commission once you earn a thousand dollars it can become rather frustrating. Therefore it is definitely best to go for once that will guarantee to send out your payment upon you reaching approximately one hundred dollars. Play your cards right and it will not take too long before you receive that first cheque.
Don't Make These Common 4 Affiliate Mistakes!
Myths concerning affiliate marketing are appealing and attractive. People who do not know the entire system the wrong way round are prone to believing that it is something capable of giving them great fortune overnight. Stories concerning affiliates who earn tremendous amounts of money swim in their heads, and while these stories are as true as they can be, there are those who believe that they are going to have the same fortune once they indulge in this particular business.
It is true enough that affiliate marketing is financially rewarding. People who have gone through everything to be able to succeed in this business are reaping the seeds that they untiringly sowed. Many of them enjoy the kind of existence that was not possible for them to have had under ordinary circumstances. Having gone through the A-Z of affiliate marketing, however, these people are the ones who know that while such business is lucrative, there is absolutely no easy money in it.
Ignorance of this fact is one of the main reasons why there are people who fail miserably in the internet business. There are those who believe in myths concerning the easy money involved in systems such as affiliate marketing. They do not know that there are those who have wasted time, effort and too many resources in trying to pursue the life of ease that they believe this business will give them. And so they go into affiliate marketing armed with nothing but myths and fantastical notions of wealth swimming in their consciousness, never realizing that they bound to make mistakes that would prove to be their downfall.
What may be the reason why in businesses such as affiliate marketing, many are called but few are chosen? Perhaps the answer lies on the fact that many affiliates make mistakes that result from their ignorance of facts concerning how the entire business runs. Affiliate marketing is not as simple as an affiliate promoting a merchant’s wares through his website and getting paid for it. It is also about knowing the market and the customers at hand.
Discovering what the most common mistakes affiliates make can perhaps dispel the gloom about myths surrounding affiliate marketing by correcting some wrong notions about it. It might also be able to make those concerned understand that like any other business, there are dos and donts involved in this one if they want to make each of their steps count. The first common mistake affiliates make is their lack of knowledge concerning principles involved in their business. This refers to the affiliate’s knowledge of search engines in particular.
Affiliate marketing involves advertising, and advertising through the internet could not have been better without the existence of search engines. What every affiliate has to do is to make these search engines his best friend through studying search engine optimization closely. This way, he is able to know what to do in connection with building a better website to ultimately use for his business.
The second is that affiliates make the mistake of stuffing their sites with banners that do not provide enough information about the product at hand. The best way to battle this mistake is to provide good content hand-in-hand with such banners. It is important for customers to know and understand the features of a product, and good content will be able to help them realize this goal.
The third is that there are affiliates who make the mistake of promoting only one product. Consequently, customers are not given enough options to choose from. There is also the risk of generating fewer sales as compared to having more options for customers ponder about. It is always better to give them a few better alternatives than to give them only one.
The fourth is that there are affiliates who make the mistake of promoting too many products. As a result, customers are confused and end up beyond making a choice. It is perhaps good to give them only the best choices. This is because it is ultimately up to them to judge which one is the best for them to patronize.
All in all, affiliates that are doomed to fail in this business are those who do not exert enough effort to understand everything involved in the industry that they are in. Knowing their path step by careful step will prove to be beneficial to them, as there is no other way to succeed than to go through any path slowly but surely.
It is true enough that affiliate marketing is financially rewarding. People who have gone through everything to be able to succeed in this business are reaping the seeds that they untiringly sowed. Many of them enjoy the kind of existence that was not possible for them to have had under ordinary circumstances. Having gone through the A-Z of affiliate marketing, however, these people are the ones who know that while such business is lucrative, there is absolutely no easy money in it.
Ignorance of this fact is one of the main reasons why there are people who fail miserably in the internet business. There are those who believe in myths concerning the easy money involved in systems such as affiliate marketing. They do not know that there are those who have wasted time, effort and too many resources in trying to pursue the life of ease that they believe this business will give them. And so they go into affiliate marketing armed with nothing but myths and fantastical notions of wealth swimming in their consciousness, never realizing that they bound to make mistakes that would prove to be their downfall.
What may be the reason why in businesses such as affiliate marketing, many are called but few are chosen? Perhaps the answer lies on the fact that many affiliates make mistakes that result from their ignorance of facts concerning how the entire business runs. Affiliate marketing is not as simple as an affiliate promoting a merchant’s wares through his website and getting paid for it. It is also about knowing the market and the customers at hand.
Discovering what the most common mistakes affiliates make can perhaps dispel the gloom about myths surrounding affiliate marketing by correcting some wrong notions about it. It might also be able to make those concerned understand that like any other business, there are dos and donts involved in this one if they want to make each of their steps count. The first common mistake affiliates make is their lack of knowledge concerning principles involved in their business. This refers to the affiliate’s knowledge of search engines in particular.
Affiliate marketing involves advertising, and advertising through the internet could not have been better without the existence of search engines. What every affiliate has to do is to make these search engines his best friend through studying search engine optimization closely. This way, he is able to know what to do in connection with building a better website to ultimately use for his business.
The second is that affiliates make the mistake of stuffing their sites with banners that do not provide enough information about the product at hand. The best way to battle this mistake is to provide good content hand-in-hand with such banners. It is important for customers to know and understand the features of a product, and good content will be able to help them realize this goal.
The third is that there are affiliates who make the mistake of promoting only one product. Consequently, customers are not given enough options to choose from. There is also the risk of generating fewer sales as compared to having more options for customers ponder about. It is always better to give them a few better alternatives than to give them only one.
The fourth is that there are affiliates who make the mistake of promoting too many products. As a result, customers are confused and end up beyond making a choice. It is perhaps good to give them only the best choices. This is because it is ultimately up to them to judge which one is the best for them to patronize.
All in all, affiliates that are doomed to fail in this business are those who do not exert enough effort to understand everything involved in the industry that they are in. Knowing their path step by careful step will prove to be beneficial to them, as there is no other way to succeed than to go through any path slowly but surely.
Senin, 20 April 2009
7 Steps to a Successful Affiliate Business
Don't allow the success of your affiliate business to be foiled by seemingly harmless habits or oversights. Getting involved in an online business may at times seem overwhelming to you. Other times it may appear little or no effort is needed due to the 'automation' of the internet. Remember to keep your eyes open and realize this is a business based upon LOGIC that just happens to use the internet.
TAKE ACTION
The internet is a dynamic environment that requires the need for continual learning.
Know this, accept this, and embrace this as an ongoing part of your involvement in the internet marketing world.
This ongoing education can be conducted thru research, forums, ebooks, conferences, etc. Plug into these channels and use this education to advance yourself and your business.
An important note here however is that you DON'T want to get so caught up in your learning that your internet marketing efforts come to a standstill. Make time for both but never stop managing or implementing your active online marketing tasks for extended periods.
Beware of this trap which could easily lead to analysis paralysis!
YOU'VE GOT A WEBSITE, NOW WHAT!
You will of course want to build your own website on which your visitors will land first. From this point you'll send them to the affiliate site where they will hopefully read the compelling sales copy and make the purchase.
With this said do not forget that you will also have to make people aware of your site. This stage is integral to your success online so you'll need to determine what traffic generation methods you'll want to use.
The best suggestion here is to choose 3 or 4 methods you're comfortable with but always try new methods if they look promising to you. By using multiple methods simultaneously you're ensuring a broader spectrum of potential visitors will be targeted.
'INTRODUCE' PRODUCTS - DON'T 'SELL' THEM
The website you build will serve two purposes only so focus on them. The first purpose will be to 'introduce' the visitor to the benefits of the product you're marketing. Now here is where you want to use more tact and less salesmanship. What we're doing here is enticing your visitor with some 'what if', 'how about', or maybe 'just image' to engage their curiosity and get them in a buying mood. Do not HARD sell on this site!
Remember that the main affiliate product site will do the 'hard 'selling for you so don't push or pitch the product on your site.
Now let's discuss the 2nd purpose of your site.
COLLECT NAMES You'll Be Glad You Did
Have a location on your site to capture the contact information of your visitors. List building is right up there with traffic generation regarding the most important components of your business.
Since these visitors have already shown an interest in your product it stands to reason that they may have an interest in a similar product you may offer in the future. Contacting former visitors is far easier than finding new ones. Eventually your list building efforts will significantly expand your affiliate marketing business at an accelerated pace.
DON'T BECOME COMPLACENT
Once your up and rolling with traffic flowing and commissions being paid avoid the temptation to let up and relax. Capture this momentum and take advantage of it to build your online business at an accelerated pace. Build on what is now working and review, fix or discard what is not.
When in doubt seek out answers to your questions. With so many channels available to gain the needed information, it doesn't make sense to allow your business to slow or suffer due to a lingering unanswered question.
BE MINDFUL of YOUR REPUTATION
In the affiliate marketing business products always change but your name won't. Don't risk your reputation by associating with questionable products, tactics, or people.
DON'T GIVE UP
The success of your affiliate business will ultimately be determined by your reluctance to give in. If certain situations are lost causes learn from them and move on, but don't throw in the towel just because more effort or learning may be needed to succeed in that particular instance. Remember defeat comes only AFTER you quit!
Article Source: http://www.articlesnatch.com/
TAKE ACTION
The internet is a dynamic environment that requires the need for continual learning.
Know this, accept this, and embrace this as an ongoing part of your involvement in the internet marketing world.
This ongoing education can be conducted thru research, forums, ebooks, conferences, etc. Plug into these channels and use this education to advance yourself and your business.
An important note here however is that you DON'T want to get so caught up in your learning that your internet marketing efforts come to a standstill. Make time for both but never stop managing or implementing your active online marketing tasks for extended periods.
Beware of this trap which could easily lead to analysis paralysis!
YOU'VE GOT A WEBSITE, NOW WHAT!
You will of course want to build your own website on which your visitors will land first. From this point you'll send them to the affiliate site where they will hopefully read the compelling sales copy and make the purchase.
With this said do not forget that you will also have to make people aware of your site. This stage is integral to your success online so you'll need to determine what traffic generation methods you'll want to use.
The best suggestion here is to choose 3 or 4 methods you're comfortable with but always try new methods if they look promising to you. By using multiple methods simultaneously you're ensuring a broader spectrum of potential visitors will be targeted.
'INTRODUCE' PRODUCTS - DON'T 'SELL' THEM
The website you build will serve two purposes only so focus on them. The first purpose will be to 'introduce' the visitor to the benefits of the product you're marketing. Now here is where you want to use more tact and less salesmanship. What we're doing here is enticing your visitor with some 'what if', 'how about', or maybe 'just image' to engage their curiosity and get them in a buying mood. Do not HARD sell on this site!
Remember that the main affiliate product site will do the 'hard 'selling for you so don't push or pitch the product on your site.
Now let's discuss the 2nd purpose of your site.
COLLECT NAMES You'll Be Glad You Did
Have a location on your site to capture the contact information of your visitors. List building is right up there with traffic generation regarding the most important components of your business.
Since these visitors have already shown an interest in your product it stands to reason that they may have an interest in a similar product you may offer in the future. Contacting former visitors is far easier than finding new ones. Eventually your list building efforts will significantly expand your affiliate marketing business at an accelerated pace.
DON'T BECOME COMPLACENT
Once your up and rolling with traffic flowing and commissions being paid avoid the temptation to let up and relax. Capture this momentum and take advantage of it to build your online business at an accelerated pace. Build on what is now working and review, fix or discard what is not.
When in doubt seek out answers to your questions. With so many channels available to gain the needed information, it doesn't make sense to allow your business to slow or suffer due to a lingering unanswered question.
BE MINDFUL of YOUR REPUTATION
In the affiliate marketing business products always change but your name won't. Don't risk your reputation by associating with questionable products, tactics, or people.
DON'T GIVE UP
The success of your affiliate business will ultimately be determined by your reluctance to give in. If certain situations are lost causes learn from them and move on, but don't throw in the towel just because more effort or learning may be needed to succeed in that particular instance. Remember defeat comes only AFTER you quit!
Article Source: http://www.articlesnatch.com/
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