How Much Do You Want To Spend Per Click?

From $50 to $100,000 and more… every person and every company has a different budget when it comes to funding their pay per click advertising campaign.

As is the story with pay per click advertising, clicks come at all kinds of different prices. Some are merely a few cents, while other more popular ones could be hundreds of dollars for each and every click you get.

As such, it is a good idea to think about your budget in terms of how many clicks you aim to get, how many clicks would have a good chance to mean conversion. For example, let’s start with that $100 budget. If you bid on a keyword that is just fifty cents a click, you will be able to get two hundred clicks from that before your money runs out. Bid on a keyword worth $10 however, and you won’t need a calculator to know that you’ll get just ten clicks for your trouble.

Obviously the bigger the budget the further it will go when it comes to pay per click advertising. That’s why you’ll see the huge credit card companies turning up continually at the top of the paid results. The more popular a keyword, the more expensive it is and the greater the investment it demands.The best tactic is often to try and position yourself as high as you can, while still trying to keep the cost per click as low as possible. Sounds obvious, doesn’t it? Well it is in a way, but pay per click advertising is a highly skilled art that takes time to learn properly. The idea is that you want to focus on popular keywords if you can. There’s no point bidding on a keyword that costs a cent if no one ever looks it up.

Ideally you want to focus on a popular keyword that gets a reasonable search volume each month. But it needs to be something that isn’t bid on to excess. A good starting point is to figure out how many clicks you would ideally like to get from your budget, and then find an optimum keyword or phrase that is relevant to the purpose of your ad.

Pay per click advertising can be one of the best ways to bring new blood to your website. But making sure you get the right balance between cost and keywords is important if you are going to make the most of it.